I don't know why that should be.
I don't think it is so much to do with the heat as that we are all energised from the lengthy hours of day light.
All I can tell you is that in my experience July seems to be one of the busiest months for booking. However, the other busiest time of year is December and January, which is counter intuitive too.
You would think in July people are too busy with outdoor activities or too hot to want a massage. And in the heart of the winter you'd think it was too cold, dark and miserable, plus people have spent all their money on Christmas.
I don't understand it either.
I would warn you these are the busiest and best months if you are starting in this business. And if you are a client, expect the service providers to be booked up, so get ahead and book in advance.
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